The Unconventional Guide to Digital Marketing

Do you know? India was ranked as the second-largest online market worldwide (source) 2019. Internet users in India in 2020 reached 696.77 million and expected to grow 974 million till 2025. Ever since the launch of Digital India in 2015 the growth in digital infrastructure is exceptional.

Due to such a huge customer base, businesses also started getting shifted online to reach their audience. With the rapid growth of 25-30% annually, digital marketing is becoming a promising industry with a huge career and business opportunities. In this post, we’ll gonna explore the fundamentals, CATT Funnel, the integrated digital marketing and much more.

So, if you are a student, blogger, professional, entrepreneurs or anyone who wants to increase his/her/brand’s demand digitally then read it till the end.

What is Marketing:

“Authentic marketing is not the art of selling what you make but knowing what to make” -Philip Kotler 

Marketing doesn’t start after the creation of the product, it starts from the moment you start getting to understand the customers and their needs. The purpose of marketing is to make the selling effortless. When people see a valuable product which fits well to their needs than selling become superfluous and this is how it should be.

What is Digital marketing:

“Digital marketing is a way to reach the customers by leveraging the social media Don’t push people to where you want to be; meet them where they are”- Meghan Keaney

Digital marketing is the way to promote your product/services/brand through digital channels like Social Media Marketing, display advertising, PPC, SEM , video marketing, content marketing, email marketing etc. It gives a lot of flexibility to reach your target customers. 

Digital Marketing Vs Traditional Marketing:

The main difference between digital and traditional marketing is the channels through which the brands connect to their audience.

Digital marketing uses the digital channels like mobile application, social media, email, web applications, search engines, websites or in short any marketing which involves electronic devices.

while, on the other hand, traditional marketing uses billboards print media, postcards, brochures, letters etc.

let’s get into little deep and understand what are the strategies used by successful marketers.

CATT Marketing Funnel:

 Wealth = n^ CATT

Niche(n): niche selection is equally important as product creation.
Content(C): Create useful content that attracts people from the niche. blog post, videos, lead magnets, live webinars.
Attention(A): As soon as marketing is evolving in digital mediums, the attention span is getting decreased. Now the average attention of an online user has come down to 8 seconds. So, it’s now a big challenge for marketers to grab the user’s attention first.
Trust(T): build trust with your audience with tripwires, marketing automation and retargeting.
Transactions(T): Convert your leads into customers with natural sales methods.

Integrated Digital marketing:

A recipe is made up from the right mix of spices and ingredients.

Suppose, if you forgot to add salt in your Kari, how would it taste? you can eat it anyway but the taste(result) will not be the way you wanted.

A lot of people are trying to sell their products online and trying different things like display advertising, SEO, email marketing separately but they are not getting results why? because they are not using all of them in an integrated way.

integrated digital marketing is the integration of multiple marketing strategies to produce desired results in an efficient way.

It’s the process in which each channel is used in such a way that each campaign complements another.

Integrated Digital marketing is necessary to create aunthenticity and build trust in the consumers, which is the most important thing for conversion.

How to use it-

In order to convert the visitor into a loyal buyer, there has to be a well- organized plan. The unique language of expression in all your channels throughout your campaign is necessary.

Quality content:

content is the core of all the marketing strategies.

if we see practically, we can’t say how many times we google in a day, just to get the information about something. whether it is a beauty product or home loan we want information about everything, so it’s a huge market for the buyers and consumers.

Quality content is not the one which is written in a sophisticated language but it’s a mix of relevancy, simple (yet engaging) language and some facts.


Search engines are still the most relevant and efficient channel to look for the consumers where they are.

When it comes to organic search , site speed optimization, on-page SEO, off-page SEO and putting the quality content is enough which can bring you natural links.

In paid search, there is high competition in the short keywords but still experimenting with long-tail keywords could be a good option.

Email Marketing:

NO doubt, email was and will remain the powerful way to communicate your aundinece , especially when they have opted-in to get the mails from you.

the most successful marketers first build their email list by giving great quality content to the user and then users converts naturally without putting too much efforts.

Social Media:

Social media plays an important role to make the presence and create the brand awareness among the people.

Though, it depends upon the brands that how they make the use of different mediums like Facebook, twitter, Instagram,linked in etc. All channels has their specific qualities.

Paid Ads:

Whether it is display ads, social media ads, SEM ( search engine marketing), email ads , PPC ads all have the potential to boost the trafic and speed up the integrated process.

but the sales doesn’t happen directly ( in most cases). Instead the traffic should be derived to the free content where people can get the value and they get in to your email list.


Sales don’t happen in one go, as I said earlier it’s a journey, to turn the visitors into buyers.

The email list you have created during the entire integrated marketing has a lot of potentials. These are the people who like your niche, trust you, well- familiar your brand and they are most likely to pay for your product/services.

Personal Branding( Mass Trust)

personal branding is – “How you present yourself to the world”. Effective personal branding will make you stand out in the competitive world and allows you to build trust.

It is important to create a perception of you as a brand in your industry. People prefer to connect to a person rather than a brand.

if you liked the article then please let me know in the comments and hit the bell icon for upcoming (more exciting) articles.


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